BVA continues its international growth strategy with Doxa acquisition

Paris, February 14. Just a few months after acquiring UK agency BDRC, French research and consulting company BVA Group continues its international expansion with the acquisition of Doxa, a market research and opinion poll leader in Italy.

Milan-based Doxa, which was founded in 1946, is Italy’s first research company generating revenues of €24 million and employing over 140 people.

This acquisition is part of BVA Group’s growth strategy, which accelerated in 2018. To bolster its value proposition and go the extra mile in supporting its clients, BVA is implementing a two-pronged acquisition strategy. It is diversifying into new businesses in France (design thinking, new technologies and communication) and ramping up its international presence significantly with the recent acquisitions of BDRC in the UK and now Doxa.

BVA Group CEO, Pascal Gaudin, declared: “For us, Doxa was an obvious choice. As well as the natural synergy between our expertise and theirs, we recognise ourselves in Doxa’s values, for example in its constant quest for innovation, entrepreneurial spirit and human dimension.”
BVA and Doxa have forged strong bonds by collaborating within WIN – The Worldwide Independent Network of Market Research, a global network of over 50 independent market research and polling companies. “We have a lot of things in common and that’s essential for success in this merger. This acquisition is a key step in our project to build a European group”, said Pascal.

Doxa Chairwoman Marina Salamon, declared: “For Doxa, this is a project of major importance which will spur our growth. This merger with BVA will enable us to acquire new skills and conquer new markets and is consistent with our past development. We are fortunate to be joining a group that is very different from the other multinational companies operating in this market. I know that BVA will continue to develop in a positive, entrepreneurial way.”

The BVA Group now generates revenues of close to €200 million, has 1,000 employees and is present in over 12 countries in Europe, Asia and the Americas.

About BVA

BVA-Group is a fast-growing research and consulting firm, expert in behavioural science, ranked in the top 20 world-wide agencies. BVA brings data to life and converts deep understanding of customers and citizens into behaviour change strategies. We operate both for public and private clients with methodologies fuelled by data-science and behavioural science. Our FMCG specialist (PRS INVIVO) is a global leader in packaging and shopper research, and BVA Group is a European leader in Customer Experience research (feed-back-management, mystery-shopping, quality monitoring, customer satisfaction & NPS and ethnography). More than 100 leading brands use our behavioural insights to provide seamless shopper journeys and design successful new products and services, including solutions from our multi-awarded Global Nudge-Unit.

As well as its various offices in France BVA also has offices in New York, Chicago, London, Geneva, Hamburg, Frankfurt, Rome, Milan, Hong Kong, Shanghai and Singapore.

Find out more: bva-group.com

Press contact BVA Group : Caroline MICHEL caroline.michel@bva-group.com

About Doxa
Doxa is synonymous with market research in Italy. The company, which was founded in 1946, has always been a sector leader, in terms of the quality and reliability of its findings. Private and public-owned companies have been choosing Doxa to support their development strategies for more than 70 years. Doxa’s work has consistently been based on scientific rigour – something it is recognized for by its clients– and innovative solutions for a constantly changing market. Doxa is a founding member of Gallup International Association and WIN – The Worldwide Independent Network of Market Research. These networks have members in over 75 countries.

Find out more: https://www.doxa.it/en/were-doxa/

Press Contact : Zornitza Kratchmarova kratchmarova@connexia.com